Throw a rock and you’ll hit a realtor in Springfield, Illinois, which is why so many invest heavily in marketing – in order to stand out from the competition. Deb Sarsany of the Deb Sarsany Team at The Real Estate Group uses social media to connect with her online audience – and potential clients. We asked her what tips she has for social media marketing.
In my opinion Facebook is where people go to connect with family and friends online. My number one tip, as a realtor when it comes to marketing your business, is to set up a Facebook page. Don’t use your personal account because it looks unprofessional. Setting up a business Facebook page is easy and once it’s up and running you can gain insight into who is visiting your page, when they are visiting, and which posts they are engaging with.
When posting on your business Facebook page show off your listings: marketing to prospective buyers.
Also, talk about the communities in which you operate. Are there any events taking place that people in the area might like to know about, for example? This demonstrates that you know and understand the marketplace in which you are providing your services – and have a vested interest in the people living there, essentially, your potential buyers and sellers.
Also, make sure you use images in your posts as much as possible. Images on Facebook are the most engaging types of content. The greater the interaction of users on your page, with likes, comments and shares the more people will see your posts. When people do engage with you don’t ignore them, make sure you respond promptly.
Celebrate your work by sharing your successes. Work with your clients to tell their story. Ask for testimonials, take photos of them in front of their new home, and encourage them to like your page and share your posts. Make sure you also tag them in any posts where you mention them – and don’t forget to thank them publicly for their business.
Make sure you mark special occasions, such as the birthdays of members of your team, your work anniversary/the date you launched your business and holidays, such as Christmas, Easter or Thanksgiving.
And, finally, if you have a budget for marketing use Facebook advertising to target your audience. Facebook advertising is extremely cost effective and you can manage your ads in real time so you can ensure successful reach.
If you’re not already on LinkedIn, make sure you sign up. A professional profile may not win you clients directly, but it may create referrals from your peers, which is never a bad thing. Make sure your profile is up to date, that you engage with your connections and, if you have the opportunity to do so, post about your industry, the latest trends and share your expertise. If you are regarded as a thought leader in your field you will rise above your competitors and see your business soar.
If you have a particular gift for staging and interiors you may want to focus some of your efforts on Instagram or Pinterest depending upon how easy it is for you to curate your own content. If you are staging homes on a regular basis then consider setting up and Instagram account, but if you are restricted to sharing ideas generated by others then Pinterest is your answer. Both are relatively easy to manage from a mobile device.
At the end of the day, as long as you are visible online and engaging with your audience you’re already winning.
For more information about the Deb Sarsany Team at The Real Estate Group visit: facebook.com/debsarsanyteam or call (217) 313-0580.